The Google cardboard vr box is an ingeniously simple and inexpensive piece of kit. It opens the door to individually targeted VR marketing campaigns even when budgets are tight.

Despite its humble materials, the Google Cardboard Viewer is actually the most versatile VR headset you can buy. The pricier headsets, like the Samsung Gear VR, tend to be tailored to one type of phone, whereas Cardboard is compatible with most smartphones.

The headsets can be branded with full colour print on both sides. Supersized units for the iPhone 6 Plus are also available. To give you an idea of budgets, a small campaign of 100 units would be around £6/unit, prices fall considerably as the quantities are increased, and these costs even correspond to the pricier models, there are many other pre-assembled and flat-packed units that fall below that price point.

If you’re considering pre-assembled units; which are better for direct handout, you’ll be looking at the following options:

V2.0 Standard:

While this is their second oldest model (first one was V1, which is no longer available), it’s still a customer favourite. The immediacy to start using it, the sturdiness of the material and the extensive customisation options paired with a very fair price make a perfect giveaway present that won’t be tossed away.

V2.0 Deluxe:

The shape, use and concept are the same as with the Standard, still, the Deluxe’s high end material selection make a special gift for the lovers of high quality print. This model also counts with another point in favour: the quality of the cardboard is upgraded to F-flute, which compared to Standard’s E-flute gives a more sleek appearance to the entire unit.

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